You have an idea. Perhaps even a small prototype for your first game. But, as always, you are struggling with the most common enemy: funding the project. And surely, someone will say: why don't you try crowdfunding with Kickstarter? That is a question that you...
Embargo. It is one of those important-sounding words in the video games industry. More precisely, it is a prohibition you set to publish anything about a particular topic (namely, your games) before a particular date. Since it's your intellectual property we're talking about here, and...
Hello everybody! My name is Jaume and I’m JALEO’s latest sign up. I’m from Barcelona (but a die hard Real Madrid fan), and I am totally passionate about video games and its history. Since I played a game called Braid, on my beloved Xbox 360,...
Trailers and teasers are one of the most demanded and useful actions in any PR campaign. A trailer can be a powerful asset when a marketing campaign starts or when a company wants to show a new game. An efficient trailer must be entertaining and...
One of the very first things we ask a new client when we start taking care of their games is: do you have a press kit? Too many times the answer is negative, so we start creating one with urgency. There are a lot of...
Yeees, yeees, we know that we promised to publish a new entry here every Wednesday, but thing is, I suffered a (surprisingly messy) wisdom tooth extraction and I’ve been too busy gobbling down painkillers and feeling sorry for myself. But at least I don’t look...
Scores have always been very important for games. Sure, there are many people that look for nuanced reviews from their favorite critics, but alas, you have to admit that there’s a pretty big share of people who read diagonally (if at all) and then jump...
Welcome everyone to JALEO’s blog! We are a brand new agency that offers PR services, consultancy and content creation, specialized in independent video games, and we are willing to make a buzz! We feel lucky to work with very talented studios and creators to help...