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PR tips & tricks

Kickstarter: is crowdfunding a good idea?

You have an idea. Perhaps even a small prototype for your first game. But, as always, you are struggling with the most common enemy: funding the project. And surely, someone will say: why don't you try crowdfunding with Kickstarter? That is a question that you...

Is an embargo a good idea for your indie game?

Embargo. It is one of those important-sounding words in the video games industry. More precisely, it is a prohibition you set to publish anything about a particular topic (namely, your games) before a particular date. Since it's your intellectual property we're talking about here, and...

5 tips to make a teaser trailer for your game

Trailers and teasers are one of the most demanded and useful actions in any PR campaign. A trailer can be a powerful asset when a marketing campaign starts or when a company wants to show a new game. An efficient trailer must be entertaining and...

7 tips on creating a good press release for your indie games

Yeees, yeees, we know that we promised to publish a new entry here every Wednesday, but thing is, I suffered a (surprisingly messy) wisdom tooth extraction and I’ve been too busy gobbling down painkillers and feeling sorry for myself. But at least I don’t look...

Metacritic 101 For Indie Studios

Scores have always been very important for games. Sure, there are many people that look for nuanced reviews from their favorite critics, but alas, you have to admit that there’s a pretty big share of people who read diagonally (if at all) and then jump...

What can a PR do for your indie game?

Welcome everyone to JALEO’s blog! We are a brand new agency that offers PR services, consultancy and content creation, specialized in independent video games, and we are willing to make a buzz! We feel lucky to work with very talented studios and creators to help...