marketing Tag

How to do a good dev diary (I)

Dev diaries are very common as PR tools, both among AAA companies and indie studios. We’re not talking about technical stuff (like “how we solved this or that coding challenge”) or post-mortems where every figure is broke down and analyzed under the microscope. They’re helpful...

When should I start marketing my indie game?

You are an indie developer about to release your first or second game. You have thought about almost everything: design, programming, art, sound… Release day is approaching fast but there’s one little thing you forgot on your planning – and now, as the game is...