Our team

Antonio Santo

Founder & Director

After years working as a journalist specialized in culture, technology, and video games, managing the media outlet Vadejuegos (later FS Gamer), he decided to switch to the Dark Side of PR to sustain his bad habit of eating three times a day. He's also the Director of the Bilbao International Games Conference, a yearly congress for professional indie developers. Antonio has also a remarkable artistic career, with more than 15 years performing live music and many awards as a writer. He wears trilby hats, loves dogs, and laughs way too loudly.

Gurjiv Jaitla

PR Manager

Gurjiv’s passion for gaming has taken him through many different paths. With gaming being a core element right from the start, his passion has evolved through to learning about game design and development and finally working in the industry as a content creator on Twitch. He has streamed on the platform for over 6 years as an established streamer and Twitch partner with focus on variety gaming as well as community, creating a safe and entertaining space for his community to indulge in. Gurjiv passion for gaming and the industry allowed him to learn about the many facets of the industry, with the marketing and PR side being the chosen focus point for him. His love for gaming is rivalled only by his love for cooking, animals and fitted caps.

Ares Cainzos

Social Media Manager

The impersonation of the opposite-to-shark mentality. He started managing communities in Corvus Belli, worked across Europe as jack of all trades (cameraman, content creator, performer, ...) for theatre groups and arts festivals, and returned to Spain searching for real money. He's a proud founding member of The Tsar's Secret and likes to help other indie studios with marketing tasks beyond his means. You can find him either on Steam playing all day long, or pitching his favourites at any convention. If you see a cat meme on your feed, it's probably his fault.

Jaume Esteve

Deputy Director

Jaume has worked as a journalist both in mainstream media (El Confidencial) and video games outlets (IGN Spain) for the last ten years. He loves video games with a passion and has worked hard to make a living out of them, turning from journalist to PR. He has published several books about the history of Spanish video games (Ocho Quilates, una historia de la Edad de Oro del software español) or focused on some of the most iconic franchises ever developed in Spain (Promanager. PC Fútbol: Droga en el quiosco). He holds a Masters Degree in Production and Marketing for Video Games.

Sam Sempere

PR manager

Tweeting artisan and Japan lover. After studying a bachelor in Journalism, Sam joined the video games industry through community management and public relations, but also as an occasional reporter (Terebi Magazine), customer support agent (Fortnite) and proofreader. Before joining Antonio and Jaume, Sam worked with indie games like Unmemory, 3 Minutes to Midnight and Enchanted Tales; and a big event organizer called GGTech Entertainment to promote the first esports league for Spanish high schoolers: IESports. Also, she is a staff member of the Valencia Indie Summit and wrote a short paper on the relationship between feminism and witchcraft in Japanese animation.