Embargo. It is one of those important-sounding words in the video games industry. More precisely, it is a prohibition you set to publish anything about a particular topic (namely, your games) before a particular date. Since it's your intellectual property we're talking about here, and...
Hello everybody! My name is Jaume and I’m JALEO’s latest sign up. I’m from Barcelona (but a die hard Real Madrid fan), and I am totally passionate about video games and its history. Since I played a game called Braid, on my beloved Xbox 360,...
Trailers and teasers are one of the most demanded and useful actions in any PR campaign. A trailer can be a powerful asset when a marketing campaign starts or when a company wants to show a new game. An efficient trailer must be entertaining and...
One of the very first things we ask a new client when we start taking care of their games is: do you have a press kit? Too many times the answer is negative, so we start creating one with urgency. There are a lot of...
Yeees, yeees, we know that we promised to publish a new entry here every Wednesday, but thing is, I suffered a (surprisingly messy) wisdom tooth extraction and I’ve been too busy gobbling down painkillers and feeling sorry for myself. But at least I don’t look...
Surely you must know the news: Steam announced that it will get rid of Steam Greenlight for good very soon. According to their announcement, this spring Valve will substitute Greenlight with Steam Direct, which will impose a “recoupable fee” per every game you publish there....
Scores have always been very important for games. Sure, there are many people that look for nuanced reviews from their favorite critics, but alas, you have to admit that there’s a pretty big share of people who read diagonally (if at all) and then jump...