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Is an embargo a good idea for your indie game?

Embargo. It is one of those important-sounding words in the video games industry. More precisely, it is a prohibition you set to publish anything about a particular topic (namely, your games) before a particular date. Since it's your intellectual property we're talking about here, and...

5 tips to make a teaser trailer for your game

Trailers and teasers are one of the most demanded and useful actions in any PR campaign. A trailer can be a powerful asset when a marketing campaign starts or when a company wants to show a new game. An efficient trailer must be entertaining and...

7 tips on creating a good press release for your indie games

Yeees, yeees, we know that we promised to publish a new entry here every Wednesday, but thing is, I suffered a (surprisingly messy) wisdom tooth extraction and I’ve been too busy gobbling down painkillers and feeling sorry for myself. But at least I don’t look...

6 alternatives to Steam for indie developers

Surely you must know the news: Steam announced that it will get rid of Steam Greenlight for good very soon. According to their announcement, this spring Valve will substitute Greenlight with Steam Direct, which will impose a “recoupable fee” per every game you publish there....

Metacritic 101 For Indie Studios

Scores have always been very important for games. Sure, there are many people that look for nuanced reviews from their favorite critics, but alas, you have to admit that there’s a pretty big share of people who read diagonally (if at all) and then jump...

Our Gamescom 2016

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Speed drawing: A true story against ethnic profiling

A few days ago our latest job was released: a speed drawing video and a comic strip which were part of a campaign of SOS Racisme Catalunya against ethnic profiling. Wait, you don't know what 'ethnic profiling' means? That's exactly what this video is about:...

What can a PR do for your indie game?

Welcome everyone to JALEO’s blog! We are a brand new agency that offers PR services, consultancy and content creation, specialized in independent video games, and we are willing to make a buzz! We feel lucky to work with very talented studios and creators to help...