Author: Jaume Esteve

When should I start marketing my indie game?

You are an indie developer about to release your first or second game. You have thought about almost everything: design, programming, art, sound… Release day is approaching fast but there’s one little thing you forgot on your planning – and now, as the game is...

Should you attend E3 as an indie developer?

A few weeks back, a fellow developer asked us about the possibility to attend next year's E3. And that question turned into an interesting debate in Jaleo's office. After thinking hard about it, and despite the fact that we love Los Angeles, we can only...

Kickstarter: is crowdfunding a good idea?

You have an idea. Perhaps even a small prototype for your first game. But, as always, you are struggling with the most common enemy: funding the project. And surely, someone will say: why don't you try crowdfunding with Kickstarter? That is a question that you...

Is an embargo a good idea for your indie game?

Embargo. It is one of those important-sounding words in the video games industry. More precisely, it is a prohibition you set to publish anything about a particular topic (namely, your games) before a particular date. Since it's your intellectual property we're talking about here, and...